Big Data is not a strategy. It is just a lot of data.
Automation is not a strategy. It is a process done by machine.
Content is not a strategy. It is everything.
Social media is not a strategy. It is all media.
Innovation is not a strategy. It is a fancy word for new ideas.
Bots is not a strategy. It is a software that runs automated tasks.
A strategy is not about big words. It is all about choices.
Focusing on a segment of the market is a strategy.
Prioritizing a geographic location is a strategy.
Emphasizing a brand attribute is a strategy.
Doubling down on a particular time of the year is a strategy.
Solving a particular problem is a strategy.
The keys to achieve effective strategy is to:
Focus. Avoid jargon. Make clear choices. Less is more.
Adapted from Alberto Brea (2017).