What is a Strategy?

Big Data is not a strategy. It is just a lot of data.

Automation is not a strategy. It is a process done by machine.

Content is not a strategy. It is everything.

Social media is not a strategy. It is all media.

Innovation is not a strategy. It is a fancy word for new ideas.

Bots is not a strategy. It is a software that runs automated tasks.

drawing businss concept

ctb.ku.edu

A strategy is not about big words. It is all about choices.

Focusing on a segment of the market is a strategy.

Prioritizing a geographic location is a strategy.

Emphasizing a brand attribute is a strategy.

Doubling down on a particular time of the year is a strategy.

Solving a particular problem is a strategy.

The keys to achieve effective strategy is to:

Focus. Avoid jargon. Make clear choices. Less is more.

Adapted from Alberto Brea (2017).

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